An AT&T initiative celebrating Black Future Makers in honor of Black History Month
Black Future Maker, a pivotal initiative of AT&T Dream in Black, celebrates individuals who drive cultural change, exhibit leadership, and leave a lasting impact on society.
Teaming up with resident artist Handel Eugene, we transformed flagship stores in Chicago, Dallas, and San Francisco. Eugene's artistic vision was integrated into the store environments. This immersive experience empowered customers to see themselves as Future Makers.
Our collaboration yielded remarkable results: 1.2 billion impressions, 772 million PR impressions, 2.1 million social engagements, and 5.6 million digital video views, making it one of our most successful endeavors yet.
Chicago flagship store:
The main structure featuring mirrors and LED screens to invite customers to see themselves as the Future Makers
The main structure at another angle
How people interact with the structure
Additional physical fixtures were incorporated, along with projections on the walls, offering more ways to interact with the entire store environment
Customers can go into this selfie booth to take pictures of themselves with the designed background
Customers can interact with this screen, using the brushstrokes to paint. If other people from the other stores are also playing with this fixture, it will show up on all 3 stores' screens, so people can actually interact with each other.
Outside of the store
Dallas flagship store:
Main structure at the Dallas store
The wall graphics are designed continuously to the graphics on the windows
How customers interact with the fixture to see the list of Black Future Makers
Another view of how customers engage with the interactive fixture
San Francisco flagship store:
The overall store
Customer interacting with the main fixture
Another customer interacting with the screen to see the Black Future Makers
The selfie booth at San Francisco
Another view of customer interacting with the painting fixture
My responsibilities:
Concept developing, art direction, graphic design, UI assets design for interactive screens, print-ready production files, presentation deck
